TravClan becomes StarDream Cruises’ India Preferred Sales Agent (PSA), strengthening cruise distribution and agent support across Indian markets
TravClan, one of India’s leading B2B travel technology platforms, has been appointed as the Preferred Sales Agent (PSA) for StarDream Cruises in India.
The partnership aims to strengthen cruise distribution across the Indian travel trade ecosystem by making cruise products more accessible, scalable and easier to sell for travel agents across the country.
Cruise tourism in India remains a relatively underpenetrated category, despite growing interest among travellers seeking curated and experience-led holidays. Cruise distribution has traditionally been relationship-driven and operationally intensive, with access often concentrated among specialised sellers in metro markets.
For many small and mid-sized travel agents, cruise bookings have involved fragmented access, operational complexity and limited product visibility compared to mainstream travel categories.
Through this partnership, TravClan will use its technology-led distribution network to simplify cruise discovery, booking and support for travel agents across India, including emerging travel businesses in Tier 2 and Tier 3 cities. The collaboration is expected to broaden cruise accessibility beyond traditional distribution channels and enable more travel agents to participate in the category.
Speaking about the partnership, Chirag Agrawal, Co-founder, TravClan, said, “One of the biggest gaps in the cruise industry today is distribution accessibility. Cruise inventory and selling expertise have traditionally remained concentrated within a relatively small ecosystem, which limits wider adoption across the travel trade.”
He added, “At TravClan, we believe technology can play a meaningful role in simplifying cruise discovery, booking, and support for travel agents across the country — not just in metros, but also for emerging travel businesses in Tier 2 and Tier 3 markets.”
“Our partnership with StarDream Cruises is an important step towards making cruise selling more scalable and accessible for the broader travel agent community. We believe the category holds strong long-term potential as Indian travellers increasingly explore experience-led and convenience-driven holiday formats.”
Commenting on the collaboration, Naresh Rawal, Senior Vice President – Sales & Marketing, StarDream Cruises, said, “At StarDream Cruises, we see significant long-term potential for cruise holidays in India, and strengthening our distribution network is critical to unlocking that opportunity. TravClan brings scale, technology, and strong engagement with the travel trade, which makes them a valuable partner in helping us expand our reach across the country.”
He added, “This partnership is about making cruise holidays more accessible for travel agents beyond the traditional cruise-selling ecosystem and creating new opportunities for business growth together. We look forward to working closely with the TravClan team and the wider travel trade fraternity to further build the StarDream Cruises market in India.”
As part of the partnership, TravClan will work closely with travel agents across India on cruise awareness, sales enablement, training and distribution support initiatives. These efforts will focus on helping agents better understand and sell cruise holidays to Indian travellers.
The collaboration reflects the broader evolution of India’s leisure travel market, where travellers are increasingly exploring premium and convenient holiday formats. With growing awareness, improved access and wider travel trade participation, cruise tourism in India is expected to see gradual long-term growth.
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