Travel trends 2024 for India show a relentless drive for the new – a diverse range of experiences and destinations, catering to niche interests and clear preferences.
Key Destinations for 2024 are based on trending hotspots and emerging patterns. A report from Thomas Cook reveals that in 2024, a sustained surge in demand from the dynamic Indian market is expected, along with an unwavering appetite for exploration. This report indicates that with experiential travel being a key driver for over 78% of its respondents in its report, the deep desire to explore fresh and unique bucket-list opportunities resonated with 65% of travellers.
Observing similar trends is a report from Agoda, which highlights that picturesque nature destinations dominate its top five list with Ahmedabad showing a 44% increase in searches, Kodaikanal experiencing a 35% increase and hill stations Mahabaleshwar and Ooty, rising by 22% and 21% respectively. Kodaikanal’s unspoiled natural beauty has experienced a notable uptick in interest and Mahabaleshwar and Ooty are also capturing attention for their distinct attractions, ranging from Mahabaleshwar’s sweeping hill vistas to Ooty’s captivating colonial-era ambience and tea plantations.
Trends suggest that Indian destinations that sport a calendar of events are likely to be big draws. Destinations that present new themes and showcases, hold big-league activities or are in the news for new developments or excite with new cultural travel circuits are likely to drive traffic on account of their popularity on social media.
This is underscored by a Thomas Cook report that event-based travel is emerging as a significant trend, driven by the enthusiasm of millennials, young professionals, and Gen Z. Their keen interest in the thrill of live concerts, events, and cultural immersion is poised to be a driving force for travel in the upcoming year.
The four top spots for 2024 are Ahmedabad, Mumbai, Rajasthan and Arunachal Pradesh.
Ahmedabad
Ahmedabad is among the top Indian cities experiencing a surge in popularity among travellers, based on increasing search trends observed over the past year by Agoda. Ahmedabad saw a remarkable 44% increase in searches, partly attributed to its status as Gujarat’s financial hub and its role as the host city for the 2023 Cricket World Cup, further boosting its appeal to Indian travellers.
Declared India’s first UNESCO World Heritage City, Ahmedabad also houses many museums and art galleries that showcase the rich history and art of the region. The city’s recent developments in modern infrastructure, alongside its historic sites, provide a unique blend of old-world charm and new-age advancements.
Mumbai
Mumbai, often referred to as the city that never sleeps, emerges as a central hub for cultural and music enthusiasts. The global music festival Lollapalooza is set to grace Mumbai with performances from iconic artists like the Jonas Brothers and Anoushka Shankar, offering a perfect blend of Western and traditional music.
Mumbai’s charm extends to its iconic spots like Marine Drive, Shaniwar Wada, Lonavala, and Matheran, each offering a unique glimpse into the city’s dynamic personality.
Rajasthan
Moving to the west, Rajasthan, the desert state of India, showcases its vibrant culture and colourful festivals. The Desert Festival in Jaisalmer is a cultural extravaganza, that brings traditional art forms and folk music to life. The state is also known for its rich history, home to nine UNESCO World Heritage Sites including the majestic Chittorgarh Fort and the astronomical wonder, Jantar Mantar.
Rajasthan’s architectural marvels like Hawa Mahal and Mehrangarh Fort are testimonies to its grandeur and historical significance.
Arunachal Pradesh
In the northeast, Arunachal Pradesh, the ‘Land of Dawn-lit Mountains’, is a treasure trove of biodiversity and tribal culture. Known for hosting over 500 rare species of orchids in its dense jungles, Arunachal Pradesh is a haven for nature lovers and adventurers alike.
The state’s rich tribal diversity is celebrated through various festivals, offering an authentic cultural experience. Destinations like Tawang and the Siang River provide exhilarating experiences, from angling to rafting, set against the backdrop of picturesque landscapes.
Emerging Travel Trends
Travel trends in 2024 for India reflect a significant shift in traveller behaviour and preferences.
Event-Based Travel
Celebration vacationers are a significant emerging group, with travellers increasingly planning trips around special occasions, often in groups, to destinations that offer sporting events, cultural events and shows, religious events, music festivals, Broadway shows, firework displays, dance festivals and other forms of group celebration. Millennials and Gen Z show a strong interest in live concerts and cultural events.
Trips for graduation celebrations, significant birthdays, or anniversary milestones are being recorded as once-in-a-lifetime experiences. “Taking a trip is a great way to celebrate a special occasion, and it seems Indian holidaymakers concur. As much as 81% of Indian travellers have taken a group trip to celebrate a birthday or anniversary, with a further 15% saying it’s something they’d love to do,” says a report from Skyscanner.
Discovery Destinations
In 2024, the trend of exploring lesser-known destinations with a cultural vibe is gaining momentum among travellers seeking unique and less crowded experiences. Destinations like the Andaman and Nicobar Islands, picturesque Kochi in Kerala and remote villages in Bhutan are at the forefront of this trend.
The Andaman and Nicobar Islands, an archipelago in the Bay of Bengal, are known for their pristine beaches, vibrant coral reefs, and dense rainforests. Bhutan, on the other hand, offers a blend of serenity and rich cultural heritage. Its remote villages provide an unparalleled glimpse into traditional Bhutanese life.
Kochi, Kerala’s bustling port city, has seen a notable surge in search interest. This city, a favourite among Indian travellers, is a unique blend of historical charm and modern vibrancy. Kochi is celebrated for its fusion of Dutch and Portuguese architectural influences, bustling food and spice markets, and an array of traditional cultural offerings. It continues to captivate visitors with its rich historical tapestry, melding seamlessly with contemporary life.
This growing interest in off-the-beaten-path travel is supported by a shift in traveller preferences towards more authentic and immersive cultural experiences, as well as a desire to explore untouched natural landscapes. As the travel industry continues to evolve, destinations like these are expected to attract a significant number of visitors, looking to stray from the conventional path and delve into the heart of unexplored territories.
Destinations with stunning landscapes, which are remote and unknown will continue to surface on unconventional travel itineraries and the moment any of these places goes viral, the demand will continue to unravel newer destinations with similar appeal. Think Ziro, Gokarna, Halebidu, Patan, Mandu, Tawang, Dholavira, Chembra Peak, Spiti Valley, Tada Falls, Arvalem Caves, Munroe Island and many more which will push and vie for visitor interest.
Retro Technology
There is a shift towards older technology for documenting trips, and group trips for celebrating special occasions. Gen Z is leading the way with a preference for high-quality, retro-cool photos using analogue and favouring traditional Instant cameras, Polaroid and Fuji Instax over selfies and digital documentation. Vinyl records and simple plug-and-play consoles such as the Sega Genesis Mini making an interesting comeback. This trend suggests a desire for more immersive and authentic experiences.
The tactile and physical nature of vintage devices provides an experience, distinct from digital interactions. Gen Z appreciates the nostalgia linked with these older gadgets. In a time where modern technology frequently leads to isolation, these classic devices tend to encourage more social and community-based interactions.
Splurge Travel
A trend towards splurging for comfort, with more travellers upgrading to business or first class on flights is apparent. Personalized and Curated Travel with more expenses and a demand for remote journeys and exclusive experiences is on the rise. Luxury travel escapes with options like palatial stays in Rajasthan, villas and bungalows in Darjeeling, beach houses in Kerala, and Himalayan adventures in Uttrakhand and Himachal Pradesh are being sought.
Sustainable Travel
Sustainable travel takes centre stage as travellers become more conscious of their environmental impact. The demand for eco-friendly accommodations, transportation, and tours with a focus on conservation is on the rise.
Travel Trends 2024 reflects a growing awareness and responsibility towards preserving the natural and cultural heritage of destinations.
Remote Work and Digital Nomadism
The blending of work and travel, with India offering excellent co-working spaces in major cities. The concept of remote work has revolutionized the travel industry, with the rise of digital nomads who blend work and leisure in Travel Trends 2024. India, with its diverse landscapes and robust internet infrastructure in major cities, is becoming a popular destination for those seeking to work remotely while exploring new cultures and experiences.
Wellness and Mindful Travel
The growing popularity of wellness-focused trips, like yoga retreats and spa getaways, especially in places like Rishikesh and Kerala is a noticeable trend. Wellness and mindful travel are also gaining popularity, with an increased focus on personal growth and rejuvenation.
There is a greater focus on rest and rejuvenation with a rise in sleep tourism and wellness retreats in places like Goa, Coorg, Mysore, Kodaikanal, Alleppey, and Puducherry. India, being the birthplace of yoga and Ayurveda, offers numerous wellness retreats and spa experiences, known for their serene and healing environments.
Tech Travel
The use of technology in travel planning is significant. Travelers are increasingly relying on AI and digital tools for efficient and personalized trip planning. This tech-driven approach enhances the safety, convenience, and overall experience of travel. Budget-friendly tips for saving on accommodation, transportation, and activities, with suggestions for hostels, guesthouses, and exploring lesser-known places are being sought through technology platforms.
These trends reflect the dynamic and evolving landscape of travel in India, from cultural immersion, and event seekers to those looking for mindful vacations and relaxation. The year 2024 is poised to introduce novel experiences that cater to the evolving desires of travellers, further solidifying India’s position as a multifaceted and vibrant destination on the world travel map.
Read More: Latest
