News

Tripadvisor Recovery Study

Tripadvisor released the findings of a multi-month study that analyzed consumer travel sentiment and first-party behavioural data related to the ongoing pandemic.
The report outlines a five-stage recovery for the travel and hospitality industry, inclusive of the period of decline created by the pandemic through the anticipated market recovery and the return of international travel.
The research paper entitled "Beyond COVID-19: The Road to Recovery for the Travel Industry," explores and identifies where the tourism and hospitality industry is on this road to recovery as well as 1) outlines the significant pent up demand that exists in the marketplace for travel and dining, 2) details the change in travel and dining behaviours resulting from the ongoing pandemic and 3) illustrates recent search and traffic patterns on Tripadvisor globally related to the crisis.
A snapshot of some key findings:
New Zealand, Germany and Switzerland among first markets to enter the Emerge stage, with restaurant searches on Tripadvisor resurging strongly.Consumer desire to travel remains resilient – around two in five (41%) consumers are optimistic that they will take the same or more trips than last year.Shorter trips to destinations closer to home are a recurring theme, with nearly half (44%) of consumers saying they are more likely to take a road trip, and two thirds (61%) saying they are most comfortable taking a road trip for 3-5 days.Consumers are 218% more likely to want to take a trip where they can relax compared to before the pandemic, and nearly two thirds (59%) would prefer to go somewhere off the beaten path.Nature and beach destinations on the rise as Tripadvisor sees spike in North American traffic researching Campgrounds, Ranches and Beach Motels, while Myrtle Beach, San Diego and Key West are among the most popular domestic U.S. destination searches in recent weeks.
"We’re encouraged to see positive signs of recovery and are here to help our travellers and partners understand the pathway through this pandemic with clear insights and tangible data," said Kanika Soni, Chief Commercial Officer for Tripadvisor, Inc. "Our path to recovery will depend on the steps the industry takes to prepare for the road ahead – not just in terms of new standards and practices but also in how we collectively educate and engage consumers in a new, more thoughtful way of travelling."
The five stages to recovery
The Tripadvisor in-house market research and insights teams have outlined five distinct stages of tourism impact and recovery:
Decline – Travel declines sharply as widespread restrictions enforced.
Plateau – Sharp decline in bookings levels out, but travellers start dreaming their next trip.
Emerge – Easing of travel restrictions begins, early signs of recovery in dining sector.
Domestic Travel – Travelers book their first trips away, but stay close to home.
International Travel – Border restrictions ease, and international travel begins to rebound.
An industry eager for actionable insights
Tripadvisor continues to leverage its research and insights to educate the tourism and hospitality industry and brands on how to appropriately attract more consumers as stay-at-home orders begin to lift globally. Media buyers, hoteliers, restaurateurs, and tour operators alike can gain functional advice on how to best serve their customers’ needs in each stage of the recovery. Across the board, safety, flexibility and transparency are key to rebuilding traveller and diner confidence.
The data cited in this report was gathered and analyzed from two key sources:
A Tripadvisor Consumer Sentiment Tracking Survey, based on data drawn from an online survey of consumers, in partnership with Qualtrics, conducted approximately every two weeks from 3/27 through 5/18 across six countries worldwide.Tripadvisor site behavioural data sourced from first-party traffic data on the Tripadvisor platform.
Related posts

Rishi Neoge appointed as new Group General Manager at The Sai Leela Group

Rishi Neoge has been appointed as Group General Manager at The Sai Leela Group. In this new role he will be responsible…

Cygnett Hotels and Resorts is set to expand with 4 new properties across North India

Cygnett Hotels and Resorts announced that they are further expanding the brand to include 4 new properties in North India

Thomas Abraham joins vibrant Hyatt Regency Pune as the new General Manager

Hyatt Regency Pune & Residences is pleased to announce the appointment of Thomas Abraham as General Manager, in addition to his role of…

Attractive Ramada by Wyndham Jaisalmer Barmer Road set to open in 2021

With the new signing of Ramada by Wyndham Jaisalmer Barmer Road, JAH Developers Private Ltd, the New Delhi based real estate company…

Shobhit Sawhney appointed new General Manager of the luxurious Park Hyatt Hyderabad

Shobhit Sawhney has been appointed the new General Manager of Park Hyatt Hyderabad

Dev Thakur appointed as the new Director F&B, Sayaji Hotel Indore

Dev Thakur has been appointed as the Director of Food & Beverage at Sayaji Hotel Indore. He comes with over 15+ years…

Ruth Dolla: Get your fix of Nature travel and freedom to roam the great outdoors

Ruth Dolla, Manager – India, Visit Sweden AB speaks with Today’s Traveller on how Visit Sweden satisfies the need for nature travel and its initiatives in…

Kerrie Hannaford: The hospitality industry will remain dynamic but will now be extra cautious, agile and innovative

Kerrie Hannaford, Vice President Commercial, India and South Asia speaks with Today’s Traveller on how thinking out of the box and exploring…

The Connaught - a new opening announced by IHCL

The Indian Hotels Company (IHCL), South Asia’s largest hospitality company, announced the opening of The Connaught, New Delhi. The Connaught presents a unique…

Morpho Hotels and Resorts to launch in India in November 2020

Morpho Hotels and Resorts, the home-grown hospitality brand is all set to launch in India, Middle East, Africa, Turkey,  Iraq and Levant…