Vikram Lalvani appointed new Managing Director and CEO at Sterling Holidays effective 1st April 2022

Ramesh Ramanathan hands over baton to Vikram Lalvani. Will continue to guide the company as Chairman.

Vikram Lalvani
Vikram Lalvani

Sterling Holiday Resorts Limited, one of India’s leading leisure hospitality brands announced the appointment of Vikram Lalvani as the new Managing Director and CEO of the company with effect from 1st April 2022.  

After seven years of overseeing various strategic responsibilities at Sterling, which included, Customer Engagement, Revenue maximization, Hotel Sales, and Resort Operations, Vikram Lalvani will be taking on the role of Managing Director of Sterling Holiday Resorts Ltd, a post which was effectively held by Ramesh Ramanathan since 2011, who will now continue to guide the company as its Chairman.

IMG 20220404 WA0016 edited Vikram Lalvani appointed new Managing Director and CEO at Sterling Holidays effective 1st April 2022
Ramesh Ramanathan

As CMD for Sterling, Ramesh Ramanathan has been instrumental in steering the company’s turn-around and making it profitable, and establishing the Sterling Brand in the Leisure Holiday space. During his time, he has also transformed the company from being a major player only in the time-share segment to a strong Leisure Hospitality player across all customer segments. Over the past decade, Sterling has expanded its footprint from 10 resorts to over 38 resorts with over 2,500 rooms, spread across hills, beaches, jungles, rivers, heritage, pilgrimage, and drive-to locations, pan-India.

Continuing to serve the company as the Chairman, Ramesh Ramanathan, said, “I am extremely pleased on the appointment of Vikram as Managing Director & CEO, to lead Sterling towards newer avenues. I look forward to working with him towards our common vision of making Sterling the No. 1 Leisure Hospitality brand in India.   On behalf of the board and the team, we are confident that Vikram’s vast experience in the hospitality industry will be a huge advantage for us. His energy, passion, and eye for detail will also boost the team in delivering exceptional services and make Sterling the preferred brand for our guests. I congratulate him and wish him all the best for his next chapter.”

Commenting on his new role, Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts Ltd. said, “I am honored to be given this responsibility. We will continue on the growth path set for us and drive to double our inventory and footprint to over 5,000+ rooms by 2025. With a focus on Digitization, we will bring innovation in services for our guests and create a unique place for Sterling in the leisure space. I look forward to further strengthening the brand and building market leadership in the coming years.”

In his previous role as COO, of Sterling Holidays, Vikram Lalvani has been responsible for successfully strengthening the preferred partners’ network, launching new revenue-focused projects, and spearheading the expansion plans across the country which now includes 38 plus resorts in operation and many more in the pipe-line. 

Vikram Lalvani has over 25 years of leadership experience in the Hospitality, Leisure, and ITeS industries with proven expertise in revenue maximization and technology solutions. In the past, Lalvani has held crucial positions in companies such as The Indian Hotels Co. Ltd. and Sutherland Global Services.

Read more: Appointments

Related posts

George Bennet Kuruvilla appointed General Manager of 277-key Ritz-Carlton, Bangalore

George Bennet Kuruvilla is newly appointed as the General Manager for the iconic and first 277- key Ritz-Carlton in India, located in…

Ayan Karmakar appointed new Food and Beverage Manager at Doubletree by Hilton Agra

Doubletree by Hilton Agra appoints Ayan Karmakar as Food and Beverage Manager. With a rich experience spanning over 13 years, Ayan Karmakar will…

Amit Mahajan appointed Chief Growth Officer at Cygnett Hotels & Resorts

Cygnett Hotels & Resorts announced the appointment of Amit Mahajan as Chief Growth Officer.

Pride Group of hotels announces promotions system-wide - 7 at senior-level

Pride Group of Hotels announced that it had conducted appraisals for all eligible employees. Over 233 employees have been considered and the…

Vincent Ramos elevated to Sr. Vice President - Goa IHCL

IHCL announced the elevation of Vincent Ramos as Senior Vice President – Goa.

Praveen Kumar appointed new General Manager at Bloom Suites, Ahmedabad

Praveen Kumar has been appointed as General Manager at Bloom Suites, Ahmedabad Praveen carries 17 years of experience and an extensive skill set…

Dhinender Kandpal appointed Food and Beverage at Aloft New Delhi Aerocity

Aloft New Delhi Aerocity is delighted to announce the appointment of Dhinender Kandpal as Food and Beverage Manager.

Karthick Bala Subramanian promoted to Food and Beverage Manager at Novotel Chennai SIPCOT

Novotel Chennai SIPCOT announced the promotion of Karthick Bala Subramanian as Food and Beverage Manager. In his new role, he will oversee…

Sujeet Singh appointed Director of Food & Beverage Holiday Inn New Delhi Mayur Vihar

Holiday Inn New Delhi Mayur Vihar announced the appointment of Sujeet Singh as Director of Food & Beverage.

Ojas Vagal appointed new Director Human Resources at The Ritz-Carlton, Bangalore

The Ritz-Carlton, Bangalore announced the appointment of Ojas Vagal as the Director of Human Resources.