Young travellers aged 20-24 yrs jumpstart business travel recovery in India

Business travel in India has picked up momentum after a lull of almost two years.

A travel report reveals that sustained momentum is now visible in business travel with a jumpstart in business activities across all industries since January 2022.

Business travel jumpstarts in India
Business travel jumpstarts in India

The OYO’s mid-year report – a survey carried out by the global hospitality technology company OYO underscores that the recovery is led by the younger generation. 43% of business travellers are in the 20-24 years age bracket, followed by 25-30 years (34.5%) and 31-45 years (18.6%).

  •   Most of the business travellers belong to the 20-24 years of age group (43%)
  •   Delhi attracts most business travellers followed by Bangalore, Mumbai and Hyderabad
  •   Corporate employees travel the most (29.2%), followed by business owners (17.7%) and government employees (12.3%)

It is interesting to note that after months of virtual meetings and telephonic conversations, younger business travellers such as college graduates and those who have just joined the workforce or business, such as traders and small enterprises, are more enthusiastic about returning to face-to-face interactions.

Delhi has emerged as the most preferred destination for this category of travellers, closely followed by Bangalore, Mumbai and Hyderabad.

Within the category, the three biggest constituents are corporate employees at  29%, small business owners at 17.7% and government employees at 12.3% as per OYO’s mid year survey.

The top three important parameters for business travellers while booking a stay are safety, hygiene and offers & discounts. Out of the total respondents, 52% have said that safety is their top priority while booking a stay. Hygiene remains a top concern for 48% of business travellers and 45% of travellers book their stay on the basis of offers and discounts available to them.

As per OYO’s data from the survey, at 16%, the construction industry is at the forefront of travelling for business followed by a diverse range of businesses such as transportation, clothing, electronics & IT and healthcare.

Additionally, the OYO mid-year report data also shows that approximately 29% of travellers travel once a month, 25% travel once in three months and 21% travel once a week. The data further reveals that 73% travel for 3 days, 19% travel for 3 to 7 days and only 4% travel for more than a week.

The survey was conducted from 25-30 June, surveying approx 1300 people.

Read More: News

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