Radisson Blu Guwahati becomes the region’s leading integrated MICE destination with DS Group’s strategic expansion
The Dharampal Satyapal Group (DS Group) has announced a strategic expansion of its hospitality portfolio in the North East with significant developments at its existing property – Radisson Blu Guwahati.
This move introduces the largest pillar less convention centre in the North East, alongside 85 additional rooms, bringing the property’s total room inventory to 280. The new purpose-built convention centre has a 25,000 sq. ft. area which includes a 15000 sq. ft. pillar-less hall having a capacity for 1500 guests, repositioning Radisson Blu Guwahati as the region’s largest integrated convention and stay facility that addresses a significant gap in its MICE (Meetings, Incentives, Conferences, Exhibitions) infrastructure as well as weddings.
The new 25,000 sq. ft. convention centre at Radisson Blu, Guwahati will significantly enhance the region’s capacity for large-scale, multi-day conferences and events with integrated accommodation which was a need in this market. It is also ideal for weddings and large functions. This strategic expansion aligns with DS Group’s hospitality growth strategy, targeting high-growth markets with untapped potential. Guwahati was selected due to its emergence as a key economic and administrative hub in Northeast India, presenting a compelling combination of economic significance and rising demand.
Nathan Andrews, Business Head, Hospitality, DS Group said, “DS Group’s expansion aims to reposition Radisson Blu, Guwahati, as a preferred destination for business and leisure events, leveraging the city’s evolution as a gateway to the Northeast. By focusing on personalized service, authentic local experiences, and a tranquil ambiance, the property can seamlessly integrate its unique cultural ethos, continuing to serve diverse travellers while attracting a new segment of business, policy and cultural events.”
The additional rooms are expected to be operational by end of 2026, increasing the property’s ability to host large-scale, multi-day events with seamless guest experience. The expansion also elevates Radisson Blu Guwahati’s competitive positioning not just within the city, but across the broader north-east region of India.
Radisson Blu Guwahati showcases an exotic and distinctive dining offering that spotlights the rich culinary heritage of India’s North East. Café B-You presents a wide array of international buffets and à la carte selections with Mediterranean and Indian influences, but the standout attraction for diners is Nest Asia. The restaurant has become a key highlight for guests, featuring a curated North-Eastern dinner that guides visitors through the flavours of the “Seven Sisters” states. Signature dishes include the comforting Aloo Pitika, a flavourful mashed potato preparation, and the tangy Masor Tenga, a traditional Assamese fish curry. The experience concludes with the subtly sweet Black Rice Kheer, a dessert that reflects the region’s unique culinary character.
Radisson Blu Guwahati aims to provide guests with an ideal starting point to explore the vibrant culture and stunning natural landscapes of Assam. Situated just 10 km from the airport, the hotel offers easy access to key attractions such as the Kamakhya Temple (about 9.8 km), the Amchong Tea Estate (about 45 km), and the Kaziranga National Park (about 174 km). This makes it a well-connected base for both leisure and business travellers. The hotel distinguishes itself through its exceptional service, thoughtfully curated regional experiences, and meticulous attention to aesthetic detail, blending global standards with authentic local flavour.
DS Group’s long-term vision for its hospitality division is to become a leading player in the Indian market with a strong, diversified portfolio of modern, luxurious, and sustainable hotels across India. The growth strategy involves aggressive pan-India expansion through asset management and brand partnerships, targeting high-growth Tier I and Tier II cities, and capitalizing on the opportunity in domestic and international tourism with a mix of city and resort properties.
The company plans to significantly expand its room inventory, aiming to double its current room count by 2029. This ambitious growth will be supported by an investment of INR 1000 crores over the next few years, funded through internal resources and strategic partnerships, leveraging the hospitality sector’s increasing contribution to the group’s overall revenue. While focusing primarily on luxury and mid-scale hotels, DS Group aims to have 10-12 hotels in its portfolio within the next three years, strategically located in key cities across India, including new developments in the North and East, and an expanded presence in the Northeast.
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