The addition of The Hoften – Enkay Residency aligns with ALIVAA Hotels & Resorts’ focused expansion strategy in Gurugram, a market driven by sustained corporate travel, extended stays, and high weekday occupancy
ALIVAA Hotels & Resorts has announced the strategic addition of The Hoften – Enkay Residency, DLF Galleria, Gurugram, to its expanding portfolio. This significant partnership marks the fourth property under The Hoften brand in Gurugram alone, further solidifying the company’s commitment to India’s leading corporate and financial hub.
The Hoften Brand: Efficiency, Comfort, and Location
The upcoming property will operate under the Hoften brand, known for its modern, efficient hotels positioned in key business districts and tailored for corporate travellers and extended-stay guests. The brand focuses on functional design, essential comforts, and streamlined services aimed at delivering a practical, hassle-free stay experience.
The signing further strengthens ALIVAA Hotels & Resorts’ footprint in Gurugram, where the company already operates one ALIVAA-branded hotel along with three properties under The Hoften brand, reinforcing its presence in one of the region’s most important commercial markets.
Akash Bhatia, CEO of ALIVAA Hotels & Resorts (Managed & Franchise Business), commented, “The Hoften – Enkay Residency is a perfect fit for our expanding mid-market portfolio and our deep commitment to the Gurugram market. With this property, we will now operate four successful The Hoften hotels, plus an ALIVAA flagship, in this critical hub. This growth underscores our ability to meet the intense demand from corporate travellers by delivering consistent quality and value under The Hoften brand.”
Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, said, “Our strategy is to secure market leadership in high-demand urban centres, and Gurugram is central to that plan. This is the start of our relationship with the Enkay Group, and we plan to develop many more properties jointly with them. This expansion reinforces ALIVAA’s overall position in the National Capital Region and ensures we remain the preferred partner for owners looking for successful outcomes in the corporate hospitality sector.”
Pavan Kohli, Owner of Enkay Residency, added, “We are delighted to partner with ALIVAA Hotels & Resorts for their HOFTEN brand. We firmly believe that their distribution strength will help us unlock the full potential of Enkay Residency and ensure that we get superlative returns”
India’s Premier Corporate Hub
Gurugram, often referred to as the “Millennium City,” stands as the undisputed financial and technology centre of the National Capital Region (NCR). Home to the headquarters of numerous Fortune 500 companies, a thriving startup ecosystem and major convention centres, the city generates immense demand for high-quality, strategically located business and extended-stay accommodation. Its dynamic growth and corporate significance make it a critical market for ALIVAA’s expansion.
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