ITC Hotels Limited has announced the signing of a new 100-key hotel under its Fortune Hotels brand in Vrindavan, Uttar Pradesh, further expanding its footprint in the state
With this signing ITCHL will now have a combined presence of 17 properties in Uttar Pradesh encompassing upcoming projects and operating hotels across its various brands including Welcomhotel Prayagraj, WelcomHeritage Badi Kothi, Prayagraj and Fortune Select Ayodhya.
Slated to open in April 2030, the hotel will offer well-appointed rooms, an all-day dining restaurant, banqueting venues, and a host of modern facilities tailored to meet the needs of both leisure and spiritual travellers seeking premium stays in the heritage town of Vrindavan, a city primarily dominated by dharmshalas and budget accommodations.
Commenting on the signing, Anil Chadha, Managing Director, ITC Hotels Limited, said, “Vrindavan is a strategic growth market. With increasing infrastructure development and rising domestic travel, the city continues to witness a surge in demand for quality branded accommodation. This agreement accelerates our expansion into high-growth leisure markets, directly advancing our focus on the evolving pilgrimage landscape.”
As an international spiritual hub, Vrindavan attracts millions of visitors from all over the world to iconic landmarks like the Banke Bihari and ISKCON temples. The city’s vibrant cultural heritage, globally acclaimed Holi celebrations and sacred Yamuna ghats create a high-traffic pilgrimage ecosystem that holds immense tourism potential.
With this latest addition, Fortune Hotels continues to strengthen its robust development pipeline, catering to the diverse and evolving needs of religious, leisure, and business travellers across the country.
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