Summit Hotels launches The Mandir Collection, entering spiritual hospitality with first premium retreat in Salasar
With spiritual tourism emerging as one of the fastest-growing segments within India’s travel landscape, Summit Hotels & Resorts has announced the launch of The Mandir Collection, a new hospitality brand focused on pilgrimage destinations and spiritually inspired travel experiences.
The move marks Summit’s entry into a segment that has witnessed significant growth in recent years, supported by improved connectivity, infrastructure development and increasing interest in faith-based, wellness-led and culturally immersive travel.
As part of the launch, the company has identified Salasar for the first property under the new brand. The upcoming hotel, planned as Summit Salasar – The Mandir Collection, is envisioned as a premium spiritual retreat catering to families, devotees, wellness travellers and destination-led gatherings.
The property is expected to feature approximately 70 rooms and villas, including private pool villas. Planned offerings include a Satvik dining concept, dedicated temple assistance services, wellness-focused experiences, devotional evening sessions, banquet and outdoor event spaces, and convenient access to the Salasar Balaji Temple.
Commenting on the development, Sumit Mitruka, CEO, Summit Hotels & Resorts, said, “Spiritual travel in India is experiencing a massive boom, with nearly 1 in 5 Indians planning faith-based or wellness trips. Travellers today are not only visiting pilgrimage destinations for religious reasons but also seeking experiences in wellness, culture, and personal connection. India’s spiritual tourism economy is projected to reach USD 135 billion by 2034, and through The Mandir Collection, our intention is to create hospitality experiences that remain rooted in the spirit of the destination while offering the comfort and quality modern travellers expect.”
Going ahead, Summit Hotels & Resorts plans to gradually expand The Mandir Collection across select pilgrimage circuits and faith-led destinations. The company is also evaluating opportunities in locations such as Haridwar and Ayodhya, along with other emerging spiritual tourism hubs.
The launch of The Mandir Collection strengthens Summit Hotels & Resorts’ focus on building differentiated hospitality brands for India’s evolving travel market. With spiritual tourism gaining momentum across the country, the new brand aims to offer guests a refined stay experience shaped by devotion, comfort, culture and destination relevance.
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