Radisson Collection Hotel & Spa, Riverfront Srinagar, has announced the appointment of Vaishnavi Singh as its new Marketing, Communications & PR Manager
In her new role, Vaishnavi will lead the property’s marketing, communications and public relations initiatives, with a focus on strengthening brand positioning, driving integrated marketing campaigns, enhancing digital presence and developing strategic media, influencer and brand partnerships.
Vaishnavi brings experience across international hospitality brands, multi-property environments and pre-opening projects across India, with expertise spanning brand strategy, marketing communications, content creation, social media, influencer marketing & media relations. Her approach combines strategic brand thinking with creative storytelling, with a focus on building distinctive communication that is relevant to both the brand and its audiences.
Prior to joining Radisson Collection Hotel & Spa, Riverfront Srinagar, she has worked with hospitality properties and international brands including Uday Palace Navsari, a member of Radisson Individuals; Hawthorn Suites by Wyndham Dwarka, India’s first and only Hawthorn-branded property; Wyndham Garden Udaipur; and other pre-opening hotel projects.
At Radisson Collection Hotel & Spa, Riverfront Srinagar, Vaishnavi will be responsible for shaping and executing the property’s marketing and communications strategy, strengthening its presence across key markets and building meaningful connections with guests, media, influencers and industry partners.
Speaking on her appointment, Vaishnavi Singh, Marketing, Communications & PR Manager, Radisson Collection Hotel & Spa, Riverfront Srinagar, said, “I am delighted to begin this new chapter with Radisson Collection Hotel & Spa, Riverfront Srinagar. The property presents a unique opportunity to tell the story of Kashmir through the lens of contemporary luxury, authentic experiences and the destination’s rich cultural heritage. I look forward to creating distinctive brand narratives, building meaningful collaborations and strengthening the property’s presence across the evolving luxury travel landscape.”
Shubhankar Jyoti, General Manager, Radisson Collection Hotel & Spa, Riverfront Srinagar, said, “We are pleased to welcome Vaishnavi to the team. Her experience across hospitality brands, pre-opening projects and integrated marketing and communications will bring valuable perspective to the property’s brand and communications strategy. We look forward to her contribution towards strengthening the hotel’s positioning and connecting with our audiences in meaningful ways.”
Read more: Appointments
