Sofitel Mumbai BKC has announced the appointment of Ekta Kanchan as its new Director of Marketing
With over 13 years of experience spanning luxury hospitality, food-tech, F&B and the alco-bev industry, Ekta brings a diverse perspective to the role, having built integrated marketing and communications strategies across some of India’s leading hospitality and consumer brands.
In her new role, Ekta will lead the hotel’s overall marketing and communications strategy, with a mandate to elevate Sofitel Mumbai BKC’s positioning while driving greater visibility and commercial impact across rooms, dining, wellness, celebrations and key business segments. Her focus will include developing distinctive storytelling that celebrates Sofitel’s signature blend of French zest and local culture through integrated campaigns spanning digital, public relations, partnerships, experiences and data-led marketing.
Interestingly, the appointment marks a full-circle moment in Ekta’s professional journey. Ekta Kanchan began her career in hospitality as a Management Trainee in Sales & Marketing at Sofitel Mumbai BKC before expanding her expertise across hospitality, restaurants, food-tech and lifestyle brands. Over the years, she has held leadership roles with organisations including The Westin Mumbai Powai Lake & Lakeside Chalet – Marriott Executive Apartments, Marriott International, Hill Zill Wines, Dineout, Times Internet and Zomato India, building deep expertise in brand strategy, digital marketing, communications, partnerships and experiential marketing.
An accomplished marketing professional, Ekta’s expertise spans brand strategy and communications, integrated campaign planning, digital and social media marketing, influencer collaborations, content strategy, stakeholder management and ROI-focused marketing. Throughout her career, she has successfully led brand-building initiatives, developed high-impact experiential campaigns and created integrated strategies across hospitality, dining and lifestyle segments.
Her contributions to the industry have also earned significant recognition, including the Marriott Elite Award – Property Marketing Leader, APEC 2024 and the BW Hotelier Head of PR/Marcom of the Year – West Region 2024–25.
A graduate of the Institute of Hotel Management, Goa, with a Bachelor of Science in Hotel & Hotel Administration, Ekta also holds a Post-Graduate Diploma in Advertising & Graphic Design from Wigan and Leigh College, India.
Commenting on her appointment, Ekta Kanchan, Director of Marketing, Sofitel Mumbai BKC, said, “Returning to Sofitel Mumbai BKC feels incredibly special, as this is where my journey in hospitality marketing first began. To come back more than a decade later in a leadership role is both a full-circle moment and an exciting new chapter. Sofitel has a distinctive ability to bring together French zest and local culture, and Mumbai offers an extraordinary canvas for that story. I look forward to working with the team to build meaningful experiences, strengthen the hotel’s connection with the city and create marketing that is as commercially relevant as it is creatively compelling.”
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