Hilton has brought its global brand experience to India with the country’s first-ever hospitality Brand Showcase
The event, held at Hilton Bengaluru Embassy Manyata Business Park, featured 10 of the group’s 24 award-winning brands, brought to life through bespoke galleries, interactive zones, and live experiences. It also announced its first LXR Hotels & Resorts property in India – slated to debut in Bengaluru in 2026. These developments place the company on track to triple its luxury estate in the coming years.
Themed ‘Unlocking the Stay,’ – an extension of its global marketing platform For the Stay – the event offered a curated, experience-led approach to storytelling and innovation. Guests journeyed through various hospitality touchpoints, immersing themselves in the company’s expanding South Asia portfolio.
Chris Nassetta, president & CEO, remarked, “India is a critical part of our global growth strategy. As one of the world’s largest and most dynamic markets, it represents a major opportunity across brand segments – from luxury to premium economy. This Brand Showcase underlines our intent to scale rapidly, deepen relationships with existing owners and new partners, and deliver exceptional stays for travellers across India.”
The showcase highlighted 10 of its brands, with five trading brands; Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn and Hampton by Hilton and soon-to-debut brands, spanning luxury (Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Signia by Hilton), to lifestyle (Curio Collection by Hilton) and focused service (Spark by Hilton). From an Indian-inspired arrival experience to legacy exhibits tracing Hilton’s journey from Conrad Hilton’s founding vision to the present-day, every element reflected Hilton’s commitment to thoughtful, guest-centric design.
Guests explored interactive zones with curated culinary offerings and distinctive design elements. The event culminated in a social gathering at the ‘For the Stay’ lounge, where leaders and guests engaged in conversations around the brand’s vision. A standout attraction was the Hilton Honors infinity room – a kaleidoscopic, immersive celebration of the global loyalty program and the travel possibilities it enables.
Alan Watts, president, Asia Pacific, Hilton, said, “With more than 1,000 hotels across Asia Pacific, and plans to grow to 10 times our current portfolio in India with our SLA partners, our commitment to this region is stronger than ever. With the Brand Showcase, we took the opportunity to demonstrate the power of Hilton’s brands and the scale of opportunity ahead in India. With strong momentum in 2025 and a clear vision for the future, we are investing, expanding, and ensuring Hilton has a presence everywhere our guests want to travel in India.”
Sharing her experience, Alexandra Jaritz, Senior Vice President, Brand Management, Asia Pacific, Hilton said, “India is bold, fast-moving, and shaping the way the world travels. Our goal here is simple: meet guests wherever they are, with the right brand, in the right place, at the right time. From the iconic Waldorf Astoria to the energetic Spark by Hilton, our diverse portfolio is built to serve India’s equally diverse travelers. This Brand Showcase is a celebration of that vision – and we’re only just getting started.”
The showcase also served as a platform for key announcements, including recent brand launches across India:
The brand is deepening its luxury presence in India with the introduction of new brands including its iconic Waldorf Astoria Hotels & Resorts brand in Jaipur, bringing its legendary heritage of timeless elegance and world-class hospitality to one of India’s most culturally rich destinations. At the Waldorf Astoria bar at the Brand Showcase, guests were offered a taste of the brand’s sincerely elegant service and culinary innovation through a bespoke selection of iconic cocktails, such as the Rob Roy – invented at Waldorf Astoria New York.
The Den, Bengaluru is set to join LXR Hotels & Resorts’ growing global collection of independent luxury hotels, each offering a distinct, personalized experience that celebrates the spirit of discovery. Guests at The Den, Bengaluru can expect intriguing design paired with one-of-a-kind experiences that reflect the locale’s unique character. At the LXR Hotels & Resorts cart at the Brand Showcase, guests were welcomed to have a taste of the essence of six LXR destinations through bespoke artisanal gelatos in partnership with local ice creamery, LICK (Lavonne Ice Cream Kitchen) – an unexpected nod to the brand’s ‘Pursuit of Adventure’ ethos which is rooted in the quest for personal exploration and building connections with colourful characters of the destination.
Conrad Hotels & Resorts will debut in Jaipur. Conrad creates a seamless connection between bold design and enriching local experiences enabling guests to connect with the destinations they travel to and make a positive impact. Reflective of the core personality of the brand, the Conrad gallery displayed a modern installation curated by conceptual artist Subodh Kerkar, renowned for transforming materials and landscapes into visual poetry. Boldly pushing artistic boundaries, Subodh created a larger-than-life 3D contemporary sculpture titled ‘Chetak’, inspired by the legendary horse of Maharana Pratap, using Rajasthani textiles, beads and recycled rags.
Signia by Hilton, Hilton’s approachable luxury brand that infuses sophistication into every stay while offering the world’s best meetings and event spaces, recently announced that the first Signia by Hilton in India will debut in Jaipur in 2028. The Signia showcase space demonstrated how multi-passionate guests are inspired to excel in their productivity from 9-to-5 and fulfil their personal pursuits from 5-to-9.
Set to debut in Bengaluru this year, Slohh by Roach, Curio Collection by Hilton will be the brand’s first lifestyle hotel in India. The brand’s lifestyle hotels are designed to be more than just a place to stay. They are destinations within themselves; each with a unique identity inspired by a story that is woven into elevated experiences. At the showcase, a ‘Cabinet of Curiosities’ featured artefacts that represent the distinct stories of select Curio Collection properties in Asia Pacific. Curio Collection by Hilton is a global collection of remarkable hotels, each handpicked for their individual character and personality.
The flagship brand, Hilton Hotels & Resorts, was brought to life with a gallery that celebrates some of the properties that have redefined skylines in top cities and resort destinations. A beacon of hospitality, it has hosted generations of travellers and iconic gatherings for over a century across more than 600 hotels and resorts in nearly 100 countries and territories. At the heart of cultures and communities, Hilton brings people and places together through a legacy of innovation and energizing connections. With vibrant spaces, exceptional dining and world-renowned service, the brand recently retained its position as the world’s most valuable hotel brand for the ninth consecutive year.
Guests at the DoubleTree by Hilton space entered a serene, nature-inspired space where organic wood textures, soft lighting, and natural aromas and sounds recreated the feeling of a peaceful forest walk, allowing visitors to relax, reflect, and connect with the brand’s signature warm hospitality. DoubleTree by Hilton is also it’s largest brand in India, with 11 trading hotels and another 12 under development in locations including Siliguri, Bhopal, Kochi and Chandigarh.
Hilton Garden Inn recently celebrated 1,000 trading hotels around the world, with more than 140 hotels open in Asia Pacific, and set to bring its Brighthearted hospitality to five new Indian cities in the coming years. Its conceptual space at Brand Showcase balanced productivity with rejuvenation – reflecting the brand’s approachable and refreshing design.
Building on the strategic licensing agreements Hilton signed with Olive by Embassy in late 2024 for 150 Spark by Hilton hotels and with Nile Hospitality for 75 Hampton by Hilton hotels, the brand zones reflected the essence of these focused service brands. The first property will open in 2025, joining more than 130 trading hotels around the world and marking a significant milestone in the brand’s regional expansion.
Aimed at the aspirational and value-seeking traveller, Spark by Hilton offers a simple, inspired design with bright lobby spaces, comfortable guest rooms and a breakfast to help start the day. Hampton by Hilton hotels will debut across Gujarat, Rajasthan, Punjab and Bihar, featuring its friendly and authentic service known as “Hamptonality,” premium sleep experience, free hot breakfast, high-quality accommodations, and value-added amenities.
Guests at the Brand Showcase were treated to an exclusive preview of the strategy behind Hilton’s upcoming campaign featuring Global brand ambassador and Global icon, Deepika Padukone. A modern symbol of confidence and quiet strength, Deepika perfectly embodies the spirit of a generation reshaping ambition on their own terms.
The strategy aligns with Hilton’s unwavering focus on the importance of the Stay – and demonstrates how Hilton’s signature hospitality in India allows guests to focus on what matters most to them. For the generation redefining India – it’s about empowering their hustle and success. It is this focus that drives Deepika and is central to the campaign story that will launch with a global social collaboration between the hotelier and Deepika over the coming months.
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