W Goa has announced the appointment of Farhan Hamidani as its Director of Sales and Marketing

With over 17 years of proven leadership, Farhan brings with him a reputation for driving growth, delivering results, and reimagining guest experiences through a bold and modern lens.
Farhan has made a remarkable impact across every property he has been associated with – spearheading innovative sales strategies, strengthening brand positioning, and elevating guest journeys. Known for his dynamic approach and ability to exceed ambitious targets, he has built strong relationships across the travel trade, corporate, and lifestyle segments – networks that will play a vital role in shaping W Goa’s future.

Prior to joining W Goa, Farhan held key leadership roles at The Westin Goa and Novotel Mumbai Juhu, where he achieved significant milestones in growth, market positioning, and brand distinction. His leadership style goes beyond numbers, focusing on storytelling, experiences, and creating moments that resonate with modern travelers-an ethos that perfectly aligns with W Hotels’ philosophy of “luxury with a pulse.” Farhan’s collaborative spirit and passion for delivering experiences make him a fantastic addition to the W GOA team.
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