PRISM Launches CheckIn, unites 1,300+ hotels across India under one collection
PRISM the parent company of OYO has launched CheckIn, a new hotel brand collection that unites Townhouse Hotels, Clubhouse, Sunday Hotels, Belvilla, and Palette Hotels under one umbrella. With more than 1,300 hotels across India, CheckIn is now the country’s largest premium value hotel chain.
Commenting on the launch, Ritesh Agarwal, Founder & Group CEO, said: “CheckIn is our commitment to elevate premium value stays in India.
He then added, “Just as OYO transformed the budget travel segment, CheckIn will set a new benchmark for premium experiences by combining scale, service, and thoughtful design.”
The company was founded in 2012 by Ritesh Agarwal, began as a budget travel-tech brand focused on standardising small hotels using technology.
Over the years, the company has expanded into premium hotels, vacation homes, and global markets, now serving more than 100 million customers across 35+ countries.
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