Alivaa Hotels & Resorts has strengthened its presence in India’s spiritual tourism segment with the opening of The Hoften Raghuvan Ayodhya, marking an important milestone in the group’s expansion journey
Located in Beniganj on the Panchkoshi Parikrama Marg, the property offers pilgrims and leisure travellers a comfortable and welcoming stay within close proximity to the revered Ram Mandir.
With this launch, ALIVAA continues to strengthen its presence across key business, leisure and emerging spiritual destinations through its established hospitality brands, Alivaa, The Hoften and Xenious, catering to the evolving expectations of today’s travellers.
Ayodhya’s growing prominence as a major spiritual and cultural destination has created increasing demand for quality accommodation and organised hospitality infrastructure. Designed to address this opportunity, The Hoften Raghuvan blends contemporary comforts with an appreciation of the city’s rich spiritual heritage.
A key differentiator of the property is its commitment to 100% pure vegetarian dining, with thoughtfully curated food offerings suited to pilgrims, families and travellers visiting the holy city. The hotel also features well-appointed accommodation, modern amenities and a hospitality experience designed around comfort, convenience and warmth.
Akash Bhatia, Chief Executive Officer (M&F), Alivaa Hotels & Resorts, said, “India’s spiritual tourism landscape is witnessing a significant transformation, with destinations such as Ayodhya emerging as major centres of domestic and international travel. Our continued expansion in this segment is a strategic step in ALIVAA’s growth journey. Through The Hoften Raghuvan, we aim to bring our hospitality capabilities to a destination where the guest experience is closely connected to faith, culture and tradition. Our endeavour is to offer comfortable, quality accommodation while remaining sensitive to the spiritual ethos of the city.”
Inderpal Batra, Co-Founder & CFO, Alivaa Hotels & Resorts, said, “Our entry into Ayodhya reflects the strength of our expansion strategy and our confidence in India’s evolving hospitality market. We see considerable opportunities in emerging tourism corridors, particularly destinations driven by spiritual and cultural travel. Through our various brands, we remain focused on building a scalable and sustainable hospitality portfolio, backed by strong owner partnerships, operational efficiencies and disciplined growth.”
Shivam Jain, Owner, The Hoften Raghuvan Ayodhya, said, “We are delighted to partner with Alivaa Hotels & Resorts to bring The Hoften brand to Ayodhya. The city’s growing importance as a spiritual destination makes it an exciting opportunity for us. Our location on the Panchkoshi Parikrama Marg, combined with our commitment to 100% pure vegetarian dining and comfortable accommodation, makes the property well suited to the needs of pilgrims and leisure travellers alike. We look forward to creating a welcoming experience for guests visiting this sacred city.”
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