TIME Hotels, the UAE-headquartered hospitality brand, has announced the appointment of Fares Satli as its Director of Business Development
The announcement comes as TIME Hotels pursues a multi-brand expansion strategy, with 12 new openings planned by Q1 2026 and a long-term objective of reaching 100 properties worldwide within the next five years.
A seasoned executive with over 20 years of cross-sector experience, Fares brings a unique perspective to the role. He began his professional journey in the banking industry, where he held senior roles in retail, investment, and private banking at top-tier institutions, including Standard Chartered, Barclays, HSBC, and Citibank.
In 2014, he moved into hospitality, specialising in business development and taking on senior positions at leading regional and international operators such as BlueBay Hotels and Resorts, Ishraq Hospitality, and Valor Hospitality Partners.
Fares will lead TIME Hotels’ commercial expansion efforts, develop corporate partnerships, identify new revenue streams, and support the strategic rollout of the group’s growing portfolio of brands. These include VIVI by TIME, a bold lifestyle brand; HALO by TIME, a premium upscale offering; and Rotella, TIME Hotels’ luxury concept designed to deliver exclusivity, sophistication, and culturally enriched hospitality.
Mohamed Awadalla, CEO of TIME Hotels, stated: “Fares Satli joins us during an exciting and transformative period. We are evolving from a strong regional player into a global operator with a multi-brand strategy designed to meet the diverse needs of today’s travellers. His dynamic leadership, sharp commercial instincts, and track record in financial services and hospitality will be instrumental in our next growth phase.”
Holding a bachelor’s degree in Business Administration, Fares is also a certified Investment Consultant through the Chartered Institute for Securities & Investment (CISI), London. His strengths in feasibility analysis, strategic negotiations, and investor relations ideally position him to support the company’s ambitious expansion goals across high-growth tourism markets.
In addition to his core business development responsibilities, Fares will be central in reinforcing TIME Hotels’ presence across key territories. By Q1 2026, the company is set to launch 12 new properties across Saudi Arabia, Morocco, Tanzania, and the Maldives.
Speaking about his appointment, Fares Satli said, “TIME Hotels has built a strong reputation for operational excellence and guest-centric service, and as such, I am delighted to join the brand at this pivotal point in its journey. The expansion of our brand family presents new avenues for growth and innovation. I look forward to building key partnerships, delivering new opportunities, and helping TIME Hotels scale new heights in established and emerging markets.”
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