News

Fortune Hotels add 100 rooms with growth strategy in key pilgrim locations

Fortune Hotels, a wholly-owned subsidiary of ITC Ltd announced the signing of two individual operating agreements for hotels in Katra (Jammu & Kashmir) and Amritsar (Punjab), thereby strengthening its growth strategy in key pilgrim locations and adding over 100 new rooms to its existing inventory.

Fortune Hotels  inks operating agreements in Katra & Amritsar,
Fortune Hotels inks operating agreements in Katra & Amritsar, adding over 100 rooms to its inventory

Speaking about the group’s current business development strategy and new alliances, Samir MC, Managing Director, Fortune Park Hotels Limited, said: “We are pleased to announce our entry into two of the most revered pilgrimage centres of India- Katra & Amritsar.”

He continued, ” These additions further strengthen our focus on pilgrimage destinations and add more depth to our existing portfolio of operational and hotels in the pipeline in various locations like Tirupati, Madurai,
Haridwar, Dharamshala, Deoghar, Shirdi, and Ajmer.”

“We thank our new partners for their trust in us and seek to affiliate with more such like-minded Owning Boards to bring the Fortune Advantage to their hotels and our reputed brand to their towns. Fortune Hotels today purvey a very interesting mix of business and leisure hotels, thereby offering a gamut of new experiences to guests who stay with us. We thank our Owner Partners for entrusting us with their hotels,” he further added.

Fortune Park The Atrium, Katra set in the heart of Katra city home to the Holy shrine of Maa Vaishno Devi. This 58-room spacious hotel with a glass pyramid-shaped atrium roof is poised to open in the summer of 2022 with refreshed contemporary interiors, modern facilities, and impeccable services that promise to offer homelike comfort to leisure traveller looking to explore this popular tourist destination. The aesthetic property is owned by M/s Swastik Resort.

Expressing delight at the alliance, Nishant Sharma of Swastik Resort said: “This is our maiden venture with a branded hotel chain and we are delighted to bring Fortune Hotels to Katra.”

He added, ” With the Indianness, efficient world-class management, and culinary strength they bring, our guests are sure to delight in the renewed us. We hope for new success with the Fortune Team and are certain to become the most preferred hotel amongst business and leisure travelers in the city in our segment.”

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