News

IHCL’s luxury lifestyle store, Khazana, and Tata Trusts’ Antaran join hands

 Indian Hotels Company (IHCL), South Asia’s largest hospitality company’s luxury lifestyle store, Khazana, announced its partnership with Antaran – Transforming Crafts; Tata Trust’s Craft-Based Livelihood Programme.

Khazana, IHCL
Left to right: Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL; Shabana Azmi; Sachin Tendulkar; N. Srinath CEO, Tata Trusts at the Khazana store at Taj Lands End, where the curated exhibit of handlooms was unveiled

For over four decades, Khazana has provided a platform to showcase India’s rich heritage of traditional art, craft and textiles. Antaran works towards strengthening the ecosystem and empowering entrepreneurship and self-employment of artisans from lesser-known craft clusters in the country. This unique collaboration between Khazana and Antaran furthers the intent to impact the livelihood of thousands of weavers across Odisha, Assam, Nagaland, and Andhra Pradesh.

Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL
Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL

Speaking on the occasion Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL said, “This partnership is in line with IHCL’s commitment to giving back to the community. Khazana celebrates the boundless creativity of Indian craftsmen and showcases the work of local artisans to a discerning global audience while providing sustainable livelihoods. We are delighted to partner with Antaran in helping to further the cause of supporting traditional crafts of the country.”

A curated exhibit of Indian handlooms inaugurated at Khazana at Taj Lands End, Mumbai presented a handpicked collection of masterpieces created using traditional weaves of the regions. This will soon be available in other Khazana stores. Khazana with its wide footprint operates 17 luxury lifestyle stores across nine cities with three stores opening soon in Chennai, Shimla, and Bhopal.

N. Srinath CEO, Tata Trusts
N. Srinath CEO, Tata Trusts

At the launch of the showcase N. Srinath CEO, Tata Trusts said, “Tata Trusts’ Antaran initiative was established to shine a spotlight on hidden clusters of unique craft-forms across the country. In everything we do, our goal is to empower artisans through education, exposure, and access to markets, such that they can build enduring sources of income. This partnership will offer these fine products, the true khazana of Indian heritage and culture, an audience hitherto untapped”.

Initiated to bring seminal changes in craft development, Tata Trusts’ Antaran has in the past three years, nurtured around 1,507 artisans and has created 147 micro-enterprises across its six regions. The intervention aims to directly benefit 3,000 households involved in pre-loom, on-loom, and post-loom processes, while also impacting the livelihood of thousands of other weavers in these regions. This unique initiative also presents designers and buyers with an opportunity for creative collaboration with weavers.

Read More: News

Related posts

Summer break sees searches for hotels and resorts jump by 83%

Indians are venturing out for a break as searches for hotels and resorts

VITS-Kamats Group launches VITS Select- its new portfolio of mid-market hotels

VITS-Kamats Group, India’s leading chain of hotels and restaurants has now announced a new addition to its portfolio with the launch of…

Pride hotels to expand its footprints to 100 hotels by 2030

Pride Hotels to open 100 hotels by 2030.

IHCL announces the first 75-key Ginger hotel in scenic Agra

IHCL announced the signing of a new Ginger hotel in Agra. 

New research: Indian adventure tourism expected to cross $2.0 billion by 2028

A report on the Indian Travel and Tourism Industry has been put forward by an Investment Banking Anand Rathi Research team which…

Renest Hotels signs up 2 new properties in scenic Dharamshala and Haridwar

Renest Hotels and Resorts has signed up two new hotels in Dharamshala and Haridwar.

IHCL signs a 99-key new Vivanta Hotel in Thane, Maharashtra

Indian Hotels Company (IHCL) announced the signing of a Vivanta hotel in Thane, Maharashtra. Located in the heart of the city on…

Lemon Tree Hotels signs new property in Malad, Mumbai

Lemon Tree Hotels’ latest hotel signing – Lemon Tree Hotel, Malad, Mumbai.

Choice Hotels India strengthens footprint with new Comfort Inn Rishikesh

With scenic views and contemporary facilities, Comfort Inn Rishikesh is an ideal option for a getaway. Choice Hotels India has added yet…

Indian hospitality sees a 39.1% YoY RevPAR growth in Q1, 2022: JLL

The Indian hospitality sector witnessed a rapid and strong recovery post the third wave in January 2022