NewsHotels & Resorts

IHCL launches new ‘Travel For India’ campaign to boost tourism

Indian Hotels Company (IHCL), South Asia’s largest hospitality company, launched Travel For India (#TravelForIndia) – a campaign to inspire safe travel and help rebuild the tourism and hospitality industry that touches millions of lives, on the occasion of World Tourism Day.

Travel For India
Travel For India

In line with the Government’s ‘Vocal for Local’ vision, Travel For India aims at driving awareness about the importance of domestic tourism and its impact on livelihoods. With a number of initiatives supporting indigenous tourism in the pipeline, #TravelForIndia was kick-started with a special video, celebrating the incredible diversity of India whilst spreading a message of optimism, hope and unity in solidarity of its vast ecosystem

Speaking about the initiative, Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL, said, “One of the most critical sectors, the travel and hospitality industry, which accounts for over 8 per cent of India’s total employment with over 4 crore jobs, is one of the most affected by the pandemic. ‘Travel for India’ supports responsible travel by showcasing the millions of people dedicated to making tourism a unique experience. It reiterates IHCL’s commitment to support the revival efforts of the sector whilst conveying the far-reaching social impact each traveler’s journey can make.”

The campaign video, which went live on Sunday 27th, September, is the beginning of a concerted effort from IHCL to initiate a discourse around the role hospitality will play in the coming months in helping people rediscover all that India has to offer, while driving a sense of curiosity in exploring its many facets as well as making a difference to the community.

Let us come together and give the future of travel a new meaning. Rediscover India with Taj while putting a smile on the many faces you meet along your journey. Because when you travel, India moves.

Related posts

A great Ride for Hospitality with Hotel GMs Guild-India

In the festive spirit, the Hospitality industry got together to bring back cheer with the “Ride for Hospitality.” along with the Hotel GMs Guild-India.

Fortune Hotels introduces 3 exciting offers for leisure travellers

Fortune Hotels, a member of ITC’s hotel group, has announced exciting new offers for leisure travellers to usher in the festive season….

Etihad breaks ground as first GCC carrier to operate a commercial passenger flight to Israel

Etihad Airways, the national airline of the UAE, will become the first GCC carrier to operate a commercial passenger flight to and…

Thai Massaman curry is No 1 dish in The World’s 50 Best Foods

The Tourism Authority of Thailand (TAT) announced that Thai Massaman curry is the No. 1 dish in “The World’s 50 Best Foods…

Corona puts new damper on German tourism inbound until 2024

A study on behalf of GNTB suggests that the recovery phase for German tourism inbound is likely to be longer than previously assumed

SITARA Hospitality a promising new generation management company

SITARA hospitality offers professional services to independent hotels

Radisson Individuals a promising new brand by Radisson Hotel Group

Radisson Hotel Group has announced the launch of a new brand, Radisson Individuals

Thomas Cook India & SOTC new tie-up with Accor to launch Holiday Safe

Thomas Cook (India) and its Group Company SOTC Travel partner with Accor.

Promising Uttarakhand Tourism is on a good track

Uttarakhand Tourism is back on track after the reopening of the state in Unlock 5.0. The city of lakes, Nainital is blossoming…

Rina Dhaka's Homage to Humans

Join designer Rina Dhaka on the FDCI Fashion Week spring-summer 2021 runway today. Says Rina Dhaka, ” I pay ode through my…