Lemon Tree Hotels Ltd (LTHL) has announced the signing of Keys Prima by Lemon Tree Hotels, Srinagar
This new addition marks a significant milestone in the company’s regional expansion, bringing its total footprint in Jammu & Kashmir to four operational hotels and two properties currently under development.
The hotel will be managed by Carnation Hotels Private Limited, a wholly owned subsidiary of Lemon Tree Hotels Limited.
Strategically located just 2 km from Srinagar International Airport and 11 km from the Srinagar Railway Station, the property offers unparalleled connectivity for both fly-in corporate travellers and leisure groups entering the Kashmir Valley.
The hotel will feature 60 well-appointed rooms, a restaurant, banquet hall, conference room and recreational facilities including swimming pool, fitness centre and other areas.
Commenting on the signing, Neelendra Singh, Managing Director & CEO, Lemon Tree Hotels, said, “Jammu & Kashmir is rapidly evolving into a high-potential leisure market, underpinned by a surge in domestic tourism and significantly improved infrastructure. In destinations like Srinagar, we are seeing a sophisticated shift in traveller expectations as guests are increasingly seeking refined, experience-led stays that offer the reliability of a trusted brand. The introduction of Keys Prima to this market is a direct response to that demand. By expanding state-wide footprint, we are not just adding rooms; we are building a network that offers consistency and quality across India’s most iconic travel circuits.”
Keys Prima represents LTHL’s elevated midscale offering, blending contemporary design with enhanced service standards. This signing reinforces the company’s commitment to capturing demand in high-growth leisure markets while maintaining the operational rigor of its asset-light growth model.
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