Minimalist Hotels has strengthened its presence in the holy city of Varanasi with the official opening of its second property on 15th June 2025
The new hotel, Minimalist Hotel: The Varanasi edit, addresses the growing demand for premium, design-forward stays in one of India’s most visited spiritual destinations.
Strategically located in DIG Colony, just 2 km from the brand’s first property in the city, the hotel offers 24 thoughtfully designed rooms. This expansion was driven by overwhelming guest demand at the original Varanasi location and reflects the company’s focus on deepening its footprint in high-growth urban markets.
“Our first hotel in Varanasi saw consistent high occupancy, especially during spiritual and cultural seasons,” said Gautam Munjal, Founder of Minimalist Hotels. “Opening a second property in Varanasi allowed us to better serve guests while reinforcing our commitment to the region’s hospitality landscape.”
“The launch came just ahead of the anticipated increase in travel during events like the Kumbh Mela,” added Munjal. “This timing allowed us to meet the rising demand and further cement our position as a premium yet approachable hospitality brand.”
With this second property now operational, Minimalist Hotels is redefining understated luxury in Varanasi and setting new benchmarks in comfort, style, and personalized service.
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