Capella Hotel Group has announced the appointment of former Six Senses CEO Neil Jacobs as its Senior Strategic Advisor to provide counsel as the Group continues its growth trajectory
Neil Jacobs will advise the Group during a period of significant expansion and industry recognition. The company has grown from four properties in 2020 to ten Capella and Patina destinations.
Neil will bring his extensive hospitality experience to offer strategic insights for the brand’s direction. He will focus on strengthening the brand’s key differentiators, ensuring they remain authentic and relevant as the industry evolves, with guest experience as the core focus.
“Capella has established a distinctive position by creating hotels that are true expressions of their destinations, whilst Patina addresses the growing demand for transformative luxury experiences that foster genuine connections,” said Neil Jacobs. “As we expand both brands into critical markets like Japan and Europe, our strategic imperative is leveraging this dual-brand architecture—Capella’s cultural immersion and Patina’s experiential innovation—to capture different segments of the luxury market whilst maintaining the intimacy that drives loyalty across both portfolios.”
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