Today's Traveller InterviewsCorporate Connect

Road to Recovery| Hans Georg Roehrbein : Excited to work with stakeholders on improving the performance of their property

Today’s Traveller invites Hans Georg Roehrbein, Executive Partner, MMG, a global powerhouse consulting and management firm specialising in maximizing profits and owner’s investment returns to share his insights on future trends and maximising ROI within the Hospitality Industry.

Today’s Traveller: What excites you the most in your new role as an Executive Partner, at MMG Consulting and Management firm?

Hans Georg Roehrbein: The great opportunity to work with owners, managers, associates, and all stakeholders on improving the performance of their property.

Hans Georg Roehrbein
Hans Georg Roehrbein, Executive Partner, MMG

Today’s Traveller: Now that hotels and destinations are opening with further relaxations, what strategies and effective business solutions would you recommend for hotels to stay at the top of their game?

Hans Georg Roehrbein: Stay on top of sanitation, continue what has worked, and what has given the confidence to the customers to come back and use your facilities. Focus on Service and the Experience – after months of being locked up, customers want an “experience”, whether at the hotel and or in the restaurant.

Today’s Traveller: In what ways can you help hotels in a post-Covid scenario on personalized services, performance analysis, and change management?

Hans Georg Roehrbein: We work with your team to identify the biggest opportunity where you can have the greatest impact on revenue, profits, and customer satisfaction scores. Based on these findings we build a specific action plan with your team to activate these steps. This analysis is a deep dive into the operation and allows us to surface areas where change will have the most positive impact.

Today’s Traveller: What are the ways that hotels can ensure cost optimization while maintaining quality and brand standards in these critical times?

Hans Georg Roehrbein: You need to collect that data, not only revenues and expenses but also usage – how many items of each key expense category, i.e. how many bottles of shampoo, how many eggs, etc., only then can we make the right decision on which expenses have the most positive impact on and for the customer experience. By tracking these data points in real-time we can then make the necessary changes to affect the performance and drive desired results.

Today’s Traveller: What kind of revenue maximization and revenue diversification can hotels adopt to navigate future risk?  Would monetizing space be one way of doing so?

Hans Georg Roehrbein: We work with the teams on a “green sheet” approach, imagine that all assigned space – public, restaurants, catering, retail shops, etc are open and can be allocated for the current situation and foreseeable future.

If your hotel has more catering space than currently in use, look for companies that would use that space – that could be a temporary showroom or for smaller space a medical office.

On the room side – pricing, demand, booking window, turndowns, the comp set, etc. – are the starting points – the important discussion and decision focuses on what criteria(s) carry the most weight, and based on this analysis we create a new Sell Strategy that will allow the property to maximize revenues.

In the F&B space focus on menu management – menu size, portion size, seasonality, and pricing – to generate consistent profits with the current customers and then how to attract additional ones.

Today’s Traveller: What is your consultancy’s approach on collaboration and partnerships?

Hans Georg Roehrbein: The client’s goals and objectives are the starting points as we work with them through collaboration to identify issues and opportunities we keep them closely involved every step of the journey so that our partnerships generate the desired long-term success for all stakeholders.

Read More: Interviews

Related posts

Veer Vijay Singh: Entrepreneurship opens different needs and new challenges

In an exclusive interview with Today’s Traveller, Veer Vijay Singh CEO & MD Trance Hotels shares comprehensive insights on his entrepreneurial journey…

22nd MTM and LLTM event - Delegates call it a hugely successful MICE exhibition!

The 19th MTM and LLTM event, a unique Corporate MICE Meet held in New Delhi, on Nov 29, 2019 was a success

Govind Mundra: Be aware of changes in the industry and be agile to shift gear

Govind Mundra, Head – Development, Eurasia, Wyndham Hotels & Resorts shares his views

Brent Hill: Its an exciting time for Fiji and I look to 2022 with a lot of optimism

In an exclusive interview with Today’s Traveller, Brent Hill, Chief Executive Officer, Tourism Fiji, the brilliant strategist behind the successful campaign of…

Dimitris Manikis: Hospitality is at the cusp of great change-needs to be future-ready  

Dimitris Manikis, President – EMEA, Wyndham Hotels & Resorts, in an insightful interview

Madhav Rathore: Opportunities blossom in the wake of change

In an exclusive interview with Today’s Traveller, Madhav Rathore, Founder and CEO, The Indian Bucket List, shares comprehensive insights on the changing…

Neelabh Chugh: We all hope travel bounces back as quickly as possible

Neelabh Chugh, General Manager, Renaissance Ahmedabad, Gujarat shares insights on the changing landscape of the hospitality sector.

Sudeep Jain: We plan to almost double our India portfolio, add another 37 hotels

In an exclusive interview with Today’s Traveller, Sudeep Jain, Managing Director, South-West Asia, IHG Hotels & Resorts shares comprehensive insights on the…

JB Singh: A solid pipeline of 5 new, thoughtfully designed hotels (800+keys)

In an exclusive interview with Today’s Traveller, JB Singh, President and CEO, Interglobe Hotels shares comprehensive insights on the changing landscape of…

Neeraj Maharshi: curating experiences to surprise and thrill guests

In an exclusive interview with Today’s Traveller, Neeraj Maharshi, General Manager, DoubleTree by Hilton Jaipur Amer shares comprehensive insights on the changing…