Hyatt Centric Sector-17 Chandigarh has announced the elevation of Vaishali Bali to the position of Director of Marketing, from her previous role as Marketing & Communications Manager
In her elevated role, Vaishali will lead the hotel’s overall marketing and communications strategy, brand positioning, digital initiatives, public relations, and strategic partnerships, with a continued focus on driving business growth, strengthening market presence, and enhancing the hotel’s positioning as a vibrant lifestyle destination in the heart of Chandigarh.
With over a decade of experience in hospitality marketing and communications, Vaishali brings expertise in brand management, digital marketing, media relations, and integrated marketing campaigns. Prior to joining Hyatt Centric Sector-17 Chandigarh, she served as PR & Marketing Manager at Alila Diwa Goa, where she led branding, digital initiatives, public relations, and influencer collaborations. Earlier, she was associated with The Club Mumbai, part of Khanna Hotels, where she progressed from Sales Executive to Deputy Marketing Manager, overseeing marketing initiatives, strategic alliances, and brand engagement activities.
During her tenure as Marketing & Communications Manager at Hyatt Centric Sector-17 Chandigarh, Vaishali Bali has played an instrumental role in strengthening the hotel’s brand positioning, expanding its digital footprint, and building its presence in Chandigarh’s lifestyle and hospitality landscape. Her strategic marketing initiatives have contributed to significant growth in website traffic, improved traffic quality, and stronger direct booking performance.
Vaishali Bali was also instrumental in the hotel’s participation in Hyatt Centric’s global “Start Here. Discover Everywhere.” campaign, with Chandigarh selected as the only hotel from India, alongside international destinations. Her work has included social media collaborations with renowned personalities such as Atul Kasbekar and Nitibha Kaul, alongside the launch and positioning of PVT LTD, Chandigarh’s first speakeasy, and continued brand-building for KOYO KOYO. During this period, the hotel earned several industry accolades, including Best City Hotel at Travel + Leisure India’s Best Awards 2025, while its dining venues received recognition at the Travel + Leisure Delicious Dining Awards 2026. These milestones reflect her contribution to the hotel’s growing brand visibility, evolving lifestyle identity, and commercial performance.
Commenting on her promotion, Vaishali Bali, Director of Marketing, Hyatt Centric Sector-17 Chandigarh, said, “I am delighted to take on this expanded responsibility and continue my journey with Hyatt Centric Sector-17 Chandigarh. In my new role, I will continue to drive business growth, strengthen the hotel’s brand positioning, and explore fresh opportunities to connect with our audiences. My focus will be on creating impactful marketing initiatives, showcasing the hotel’s distinctive experiences, and building meaningful partnerships that further establish our presence in the market.”
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