Wyndham Hotels & Resorts has announced the signing of a franchise agreement with Concept Tower Real Estate Limited to debut its iconic Howard Johnson brand in Riyadh, Saudi Arabia
The signing marks another strategic milestone in the company’s ongoing expansion across the Kingdom, reinforcing its commitment to strengthening its midscale portfolio in alignment with Saudi Vision 2030.
Strategically located in Al Nasiriyah, close to the existing Ramada Riyadh King Fahd Road and just 15–20 minutes from the bustling Olaya district, the new Howard Johnson will offer guests convenient access to the city’s key business and commercial hubs. The hotel aims to cater to both business and leisure travellers seeking comfortable, value-driven accommodation in the heart of the capital.
The addition of this new property reflects their support for Saudi Arabia’s Vision 2030, which aspires to attract 100 million hotel guests annually and position the Kingdom among the world’s top tourism destinations. Riyadh, as the capital and economic epicentre, continues to be a key focus market for hospitality development, buoyed by strong infrastructure projects, increased international visitation, and robust domestic travel demand.
“This signing reinforces our commitment to growing Wyndham’s midscale offering and supporting Vision 2030’s ambitious hospitality goals,” said Mohammad Has Hassan, Vice President, Development – Middle East, Wyndham Hotels & Resorts. “Riyadh is one of the most dynamic markets in Saudi Arabia and plays a key role in the Kingdom’s tourism and economic transformation. We are delighted to introduce the Howard Johnson brand to the city in partnership with Concept Tower Real Estate Limited.”
The partnership with Concept Tower Real Estate Limited, paves the way for future branding and conversion opportunities across the region. The upcoming Riyadh property will serve as a flagship conversion asset for the Howard Johnson brand in the Middle East, complementing the company’s growing presence in Saudi Arabia’s major cities, including Riyadh, Jeddah, Mecca, and Madinah.
With an expanding portfolio of trusted brands and a strong development pipeline, Wyndham Hotels & Resorts continues to play a pivotal role in supporting Saudi Arabia’s evolving tourism and hospitality sector through partnerships with local investors and developers, delivering high-quality, globally recognised accommodation options that meet the needs of today’s travellers.
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