With a brand refresh, TreeHouse Hotels & Resorts, is setting new trends for the new-age Indian travellers
In a dynamic shift that perfectly captures the spirit of contemporary travel, TreeHouse Hotels & Resorts is revolutionizing the hospitality landscape for the new-age Indian traveller.
With a brand refresh unveiled in March 2024, this renowned hospitality chain, managed by Karma Hospitality LLP, is not merely keeping up with trends but in fact setting them. The new logo, emblematic of a modern, bold, and vibrant image, marks the beginning of an exciting new chapter for the brand, resonating powerfully with India’s youthful and adventurous audience.
New Horizons
TreeHouse Hotels & Resorts is embarking on a rapid expansion journey, enhancing its footprint across India with a meticulous focus on prime locations. Over the past three months alone, the brand has signed four new properties, and more are on the horizon.
From the bustling streets of Sonipat in Haryana to the historic significance of Gujarat’s Vithlapur, each new addition promises to uphold TreeHouse’s commitment to delivering exceptional experiences. Whether you seek a convenient stopover or a luxurious escape, TreeHouse Hotels & Resorts is poised to welcome you with open arms.
A Brand for All
TreeHouse Hotels & Resorts understands that every traveller has unique preferences and needs. The brand’s offerings are thoughtfully segmented into distinct categories, ensuring a perfect fit for everyone:
The Luxury Selection: The Luxury Selection features boutique hotels and resorts in unique locations with breathtaking views. Perfect for those seeking to reconnect with nature and immerse in local culture, properties like the Luxury Villas in Goa and Nahan offer curated experiences, including meditation sessions, private pools, and bonfires. Guests can indulge in all-day breakfasts and enjoy the serene environment.
TreeHouse Exotic: Ideal for grand weddings and significant meetings, TreeHouse Exotic properties exude upscale luxury. These hotels and resorts offer spacious rooms, fine dining restaurants, bars, spas, swimming pools, and fitness centres.
TreeHouse: Representing the core of the brand, TreeHouse offers midscale, comfortable, and clean hotels at great value. The “Dil-Se” service concept is a hallmark of this category, providing a consistent and welcoming experience for the value-conscious domestic traveller.
Nest by TreeHouse: A new addition to the TreeHouse family, Nest is an economy, limited-service brand designed for budget-minded travellers. With a focus on clean, comfortable stays, excellent Wi-Fi, vibrant community spaces, and a self-service model, Nest by TreeHouse caters to young explorers. Upcoming properties in Bhiwadi and Panjim will soon introduce this exciting concept.
Crafting Unforgettable Experiences
TreeHouse Hotels & Resorts goes beyond providing mere accommodation; they are dedicated to crafting memorable experiences. Central to their philosophy is the “TreeHouse Service Dil-Se,” which emphasizes heartfelt hospitality and genuine warmth. This approach ensures each guest feels truly welcomed and cared for.
For those planning their dream wedding, TreeHouse Hotels & Resorts offers bespoke wedding packages under the “DilSeSaath” initiative. Whether it’s an intimate gathering or a grand celebration, their personalized services cater to every vision and budget.
Strategic Focus
TreeHouse Hotels & Resorts is keenly aware of the importance of location. Their strategic expansion includes key business hubs like Pune, Bhopal, Varanasi, and Lucknow, making them accessible to business travellers. Additionally, they are dedicated to serving underserved markets with the launch of Nest by TreeHouse in Tier 2 and 3 locations, addressing the demand for quality hospitality in these areas.
A Culinary Delight
For food enthusiasts, the amazing TreeHouse Hotels & Resorts is adding a new flavour to their offerings with the launch of “Poee and Co” a restaurant chain dedicated to Goan cuisine. Set to open in Panjim in August 2024, this culinary venture will highlight the rich flavours of Goa, which they lovingly refer to as “Panjim cuisine” with a special focus on the traditional Goan bread, Poee, offering a fresh twist on classic dishes.
Innovation Meets Sustainability
TreeHouse Hotels & Resorts is committed to both innovation and sustainability. Their ongoing tech upgrades streamline distribution, property management, marketing, and sales, enhancing the guest experience. The brand’s ‘Go Green’ initiative reflects its dedication to eco-friendly practices, including the use of solar energy, glass bottles, and linen reuse programs.
Proudly “Made in India,” TreeHouse Hotels & Resorts is quickly emerging as a leading hospitality chain in the country. With over 24 operational hotels and a robust leadership team boasting more than 100 years of combined experience in the hospitality industry, TreeHouse Hotels & Resorts is poised for continued growth and success, perfectly catering to the evolving needs of the modern traveller.
As TreeHouse Hotels & Resorts continues to expand and innovate, they remain steadfast in their mission to offer not just a place to stay but a gateway to exceptional experiences. Whether for business, leisure, or special occasions, the brand stands as a beacon of quality and hospitality in India’s ever-growing travel landscape.
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