South Africa Calling

Highlights from MTM Corporate Think Tank, powered by South Africa Tourism, on exploring new MICE destinations at ITC Maratha, Mumbai

AVM 1182.JPG South Africa Calling

Highlighting South Africa as a preferred MICE destination, the South Africa Tourism Board partnered with OptiMICE Events Private Limited to organise a roundtable discussion session with top corporates in the country. The discussion centred on exploring new destinations while planning MICE, Luxury and Leisure movements. 
The Think Tank, powered by South African Tourism, was held at ITC Maratha, Mumbai on January 15, 2020. The occasion was graced by the presence of Hon’ble Tourism Minister of South Africa, H.E. Mmamoloko Kubayi-Ngubane.
The delegation also included Dr. Marwala, Advisor to the Minister; Mr. Ravi Nadasen, Chair, South African Tourism; Ms. Sthembiso Dlamini, Head, Tourism Execution, South African Tourism; Ms. Neliswa Nkani, Hub Head, MEISEA, South African Tourism; Ms. Nompumelelo Madlala, PA to the Minister, Department of Tourism; Blessings Manale, Chief Director, Communications Department of Tourism; Ms Takalani Sithi, Deputy Director Asia and Australasia Department of Tourism; Ms. Andrea Kuhn, South African Consulate General, and Mr. Dean Hoff, South African Consulate General.
Followed by cocktails and dinner, this networking evening was a great success, with top corporates praising the Hon’ble Minister for her unique initiatives dedicated to promoting tourism to South Africa.

Strategy for the Indian Market
The visit of the newly appointed South African Minister of Tourism, Mmamoloko Kubayi-Ngubane, along with the COO, had an important purpose. It was meant to chart out the tourism board’s India-specific growth strategy for the New Year.  As South African Tourism sets its sights on doubling international tourist arrivals from 10.5 million to 21 million by 2030, India is expected to play a significant role in achieving this long-term goal. From January to October 2019, the destination welcomed 81,316 Indian visitors to South Africa — a 5.48% year-on-year (YoY) increase. The average length of stay saw an 8% YoY increase in the first half of 2019 from 25 nights to 27 nights. Total Indian traveller spends in the first half of 2019 were at a 4-year high with South African Tourism achieving 64% of its annual spends target within this period.

AVM 1201.JPG South Africa Calling

Key Announcements
In 2019, South Africa piloted a new e-visa system in New Zealand. On successful completion, the intention is to begin rolling-out e-visas in other countries, with India being amongst top priority markets. With the aim to further stimulate travel and tourism from India, the Minister indicated that the piloting of e-visas for the market was under serious consideration and would be initiated shortly. 
This comes close on the heels of an initiative launched in 2018 pre-vetted visas for top tour operators to fast-track visa processing. In November 2019, the South African Minister of Home Affairs announced that the country was doing away, with immediate effect, the need for unabridged birth certificates previously required by minors visiting from international countries. South African Hon. Minister of Tourism, Ms. Mmamoloko Kubayi-Ngubane announced, “South Africa has taken several measures to provide ease of access to Indian tourists including bringing changes in the visa regime. The online visa application system pilot testing will happen from next week and if the pilot project goes without any glitch, a full roll out will take place from 1st April 2020. We have a positive outlook for the India market and are also in talks with India for granting multiple-entry visa to South Africa.”

AVM 1170.JPG South Africa Calling

Promoting MICE and sports tourism 
“MICE and sports tourism are predicted to drive arrivals growth for South Africa. South Africa has also emerged as a popular wedding destination for Indians. The South African government is also exploring interests from third country airlines willing to operate direct flights on the India-South Africa routes and any relevant proposals would be discussed with the Indian government,” added the Minister.
From January to September 2019, MICE accounted for 24% of the Indian traveller visits. 43% of overall Indian arrivals to South Africa were repeat visitors. 2019 witnessed a 36.6% increase in Indian traveller spends on shopping and a 26% increase in spends on leisure activities in South Africa.

Related posts

Devidyuti Ghosh appointed new Director of Rooms at The Westin Goa

The recently launched, The Westin Goa appointed Devidyuti Ghosh as their Director of Rooms. An experienced professional with a broad spectrum of knowledge, Devidyuti Ghosh will be…

Preferred Hotels & Resorts welcomes 11 new member hotels

Preferred Hotels & Resorts welcomed 11 new member hotels

Park Inn by Radisson Clark’s new South Wing brings feel-good vibe to the Philippines

In the Philippines, Park Inn by Radisson Clark has opened its all-new South Wing, adding more accommodation options for domestic and international guests in…

Hyde Hotels opens its first property in Dubai with the 276-room Hyde Dubai Business Bay

Hyde Hotels announced the Hyde Dubai Business Bay

Tanvir Shaikh appointed Front Office Manager at Courtyard by Marriott Surat

Auro Hotels appointed Tanvir Shaikh as Front Office Manager at Courtyard by Marriott Surat. In his new role, Tanvir Shaikh will be…

Abu Dhabi is first location globally to receive revolutionary anti-covid 19 medication

The world’s newest anti-viral treatment for COVID-19, Sotrovimab, is now available for early treatment of certain categories of COVID-19 patients in the…

South Korea MICE Travel Game Show hits top spot in corporate engagement activities in 2020-21

Korea Tourism Organization and Today’s Traveller, successfully organised the “South Korea MICE Travel Game Show”

Marriott International to launch Courtyard by Marriott brand in beautiful Sri Lanka by late 2021

Marriott International, Inc. signed an agreement with Colombo City Centre Partners (Private) Limited, part of the Abans Group, to launch Courtyard by Marriott Colombo Sri Lanka in late 2021.

Joyjit Chakravorty appointed General Manager at Hilton Garden Inn, New Delhi/ Saket effective June 15, 2021

Hilton Garden Inn, New Delhi/Saket announced the appointment of Joyjit Chakravorty as the General Manager of the hotel with effect from June 15, 2021

Shuvendu Banerjee appointed new General Manager Crowne Plaza Today New Delhi Okhla

Crowne Plaza Today New Delhi Okhla announced the appointment of Shuvendu Banerjee as the new General Manager. With an illustrious experience of…